Expert Advice: Andrew Scarella, Save the Children on Capturing Field Video
Save the Children has come up an extraordinarily creative and engaging way to show what they do with the donations they receive. Andrew Scarella, Campaign Communications Specialist, deecribes Save the Children's GoodGoes Campaign, which sent out Flip Video Cameras to hundreds of health workers in Asia, Africa, and Central America. The result? Fresh, genuine, and very real footage that shows exactly how and where donors' funds are spent.
Andrew tells us how Save the Children collected the video- a challenge for many of the workers, many of whom had never used a camera:
Here is a great examples of the video they collected from the GoodGoes YouTube Channel:
Is it polished? No. Is it real? Yes.
Here's an overview of the GoodGoes Campaign: