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Nonprofit Organizations

Tracking the Impact of Social Change Videos

Measuring the impact of films and videos can be tricky. Some might say impossible. But building a measurement strategy around media can help inform whether what we are doing is actually working.

At this year’s Media That Matters conference, presented by the Center for Social Media at American University, speakers discussed the importance of  data and tracking. Tracking Impact of Sequestration on Nonprofits created the website to track the impact of the sequestration on the nonprofit sector, which they anticipate will be severe and widespread.  According to the organization, the sequestration cuts "will hurt the work of almost every charitable nonprofit in America," including nonprofits